The Marketing & Commercial Team exists to help change perceptions of tennis, to broaden the relevance and increase visibility all year round, growing participation and fan engagement. The Brand Marketing team seeks to do this by:

• Developing and proliferating our brand for tennis Play Your Way.
• Creating first class content and communications that increase levels of fan engagement, drive participation and win back lapsed players.
• Working alongside our commercial team to delivering a brand partner strategy to develop and maximise our assets.

We play an important part in ensuring the popularity and future of our sport. We’re here because we believe in the power of tennis in helping to shape and change lives.