The CRM & Personalised Marketing Manager will own and drive the Club’s CRM and lifecycle strategy, directly influencing revenue performance, yield optimisation and fan lifetime value.

This role is responsible for growing and monetising Yorkshire’s contactable audience, embedding segmentation and insight into every campaign, and ensuring that data informs commercial decision-making across ticketing, membership, hospitality and partnerships. You will position CRM at the heart of the Club’s commercial model - driving measurable growth in acquisition, retention, conversion and revenue.