Digital Marketing & Paid Advertising Manager, Contractor - USA Weightlifting, Inc.

15 days ago USA
Application Deadline - 29th Jul 2024 @ 12:00 am (BST)

We are seeking an individual with deep knowledge of marketing strategy and executional elements as well as familiarity with the gym and fitness industry to create, manage, and assess efficacy of marketing campaigns around our coach education courses. This position will individually lead projects and manage several priorities at once. This individual reports to the Director of Sport Development and Director of Sport Science & Coach Development and will regularly connect with the Director of Communications to identify and prioritize marketing and sales needs surrounding live, virtual, and hybrid coach certification and education courses. This individual will primarily create digital ads on Meta and Twitter/X that target those identified recipients and markets, adjusting activations as necessary. Additionally, they will track engagement and conversions of those ads, and use that data to inform future campaigns.

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