Director, Fan Centric Marketing Analytics - NFL
The Director of Fan Centric Marketing (FCM) Analytics is responsible for managing our 3rd party analytic resources for 40+ database marketing models, managing Epsilon for our FCM database infrastructure, and overseeing our migration to Amazon Web Services
Direct management of analytic resources for FCM's 40+ database marketing models and ad-hoc marketing analytics. Resources are primarily 3rd party (Epsilon and EXL). Work directly with NFL FCM team to gather requirements.
Direct management of Epsilon resources that run the FCM database and application layers (unique identifier management and linkages to marketing execution platforms). Work directly with NFL FCM team to gather requirements.