The Head of Marketing will lead Yorkshire’s marketing strategy and delivery, driving a more digital-first, data-led and commercially focused approach across the Club. The role will oversee planning, campaigns, brand, audience growth, and performance marketing, ensuring activity supports wider commercial and strategic objectives across ticketing, hospitality, memberships, and partnerships. It will play a key role in growing revenue, improving conversion, and strengthening fan engagement.

The successful candidate will combine strategic leadership with strong commercial instinct and operational discipline. They will build a high-performing function, improve planning and accountability, and work closely with senior stakeholders to unlock the Club’s audience and revenue potential.