The Senior Director, Fan Development is responsible for growing the Carolina Hurricanes fanbase and converting that growth into sustained engagement and revenue. This role leads an integrated fan development strategy across digital content, CRM (email, SMS, app), paid media, and grassroots marketing, ensuring the organization operates as a connected engine to attract, engage, and convert fans. This role is ideal for a high-performing marketing leader ready to take the next step into broader, full-funnel ownership and strategic responsibility. 

This position oversees the full fan lifecycle—from awareness to engagement to conversion—and is accountable for expanding reach, deepening fan relationships, and driving measurable business outcomes across ticketing, retail, and broader fan monetization efforts. Reporting to the CMO, the Senior Director will partner closely with departments across the organization to align storytelling, campaigns, and experiences with clear growth objectives.