Our vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.

The Customer Strategy & Marketing department exists to broaden the relevance and increase the visibility of tennis all year round in order to grow fan engagement and participation. It seeks to do this by:

• Developing and executing our brand platform for tennis: Play Your Way.
• Building content and communications that increase levels of fan engagement, drive new participation and win back lapsed players.
• Working with partners to amplify and maximise our efforts to open tennis up.

The LTA’s Customer Engagement team sits at the heart of growing tennis and padel in Britain. We connect millions of Fans, Players, Competitors, Coaches and Venues to the sport, shaping experiences that feel personal, relevant and genuinely valuable at every stage of the journey.

We’re now looking for an Assistant Customer Lifecycle Manager to support the delivery and optimisation of our customer lifecycle activity. This is a hands-on role with real responsibility: you’ll build and improve the journeys that engage and retain our audiences across email, push, in-app messaging and website personalisation.