What the role is:

At Sport Singapore, we aspire to transform the nation through an active lifestyle designed around innovative, fun and meaningful sporting experiences.

Sport has the unique ability to bring people together through play, regardless of age, gender, race, ability or social status. It imparts life values, nurtures character and builds resilience. It inspires and evokes the Singapore spirit through shared experiences and strengthens our national identity. We help Singaporeans Live Better Through Sport.

Sport Singapore is constantly on the lookout for individuals who are passionate about what they do.

Anchored in our values of Passion for Sport, Strength through Teamwork and Care for People, we believe in working and playing, not just as a team, but as a family.

What you will be working on

This position is designed to drive collaborations across internal and external stakeholders by harmonizing motivations and requirements, enabling the smooth delivery of ActiveSG offerings to the citizens and ensuring that the outcomes and impact of ActiveSG deliverables are able to support V2030R narratives and vision.

Role and Responsibilities:

• Develop and execute content strategies for ActiveSG to effectively engage Singaporeans in sports and physical activities.
• Sense-make market offerings and trends and ensure nimble adaptations to implementation plan.
• Understand customer wants and needs and build ActiveSG offerings based on consumer insights and feedback.
• Monitor project outcomes, analyse metrics and refine strategies to maximise impact and results.
• Partner with Sport Centre Management to conceptualise, design, and implement ActiveSG programmes and initiatives that enhance sport centres' appeal, drive facility utilisation, and increase visitor engagement.