This new role is responsible for driving Basketball England’s commercial growth by generating new and sustainable revenue streams, beyond core funding and delivering against agreed KPIs.

Working closely with the Executive Management Team (EMT) and colleagues across the organisation, the postholder will lead on diversifying income through retail, membership, courses, sponsorships, and partnerships. They will play a central role in building and managing partnerships, strengthening Basketball England’s commercial offer, and creating growth opportunities that benefit the wider basketball community, including regions, leagues, clubs, and delivery partners.

The postholder will contribute to the organisation’s long-term sustainability and is expected to demonstrate and promote Basketball England’s values in all aspects of their work.