The Consumer Business Sales Coordinator is the driving force behind Sydney FC’s consumer base growth. Reporting directly to the Consumer Business Manager, this is a high-energy, results-driven role focused on identifying new fans, building revenue, and converting casual buyers into lifelong Members. You will be the primary engine for outbound sales activity while simultaneously acting as a creative contributor to ideate Membership packages, commercial campaigns and cross-promotional merchandise incentives that drive club profitability.

Key Responsibilities

1. Proactive Outbound & Cross-Category Sales

• High-Volume Outreach: Lead and execute daily outbound call campaigns targeting past Members, ticket purchasers, merchandise buyers, and warm leads from the database.
• Lead Conversion: Manage the full sales cycle from initial contact to closing the sale, ensuring a seamless onboarding experience for new Members.
• Cross-Selling & Upselling: Leverage retail and merchandise data to pitch tailored Membership packages to high-spending retail customers.

2. Product Ideation & Package Design (Membership & Retail)

• Market Research: Analyse competitor offerings and A-League trends to propose new, innovative Membership categories.
• Bundle & Merch Integration: Collaborate with the merchandise team to design "Bundle" packages ensuring the price-value relationship appeals to consumers.
• Price Modelling: Assist in the financial modelling of packages to ensure they are both competitive for fans and profitable for the club.