The Coordinator, Digital Marketing will contribute to the Digital Marketing team in planning, building, and executing brand strategies and tactics that help achieve business goals and build the future fan pipeline. The Coordinator will provide input on the development of the digital strategy and execute tactics across platforms and campaigns to increase traffic to our website, app, and email with the goal of increasing followership and engagement, and drive brand-healthy revenue. This role will work cross functionally among the digital marketing team and various departments to reach fans and publish content across digital platforms.

Key metrics used to evaluate performance: 

• User growth across Email, App, and Site platforms
• Digital sponsorship dollars
• Fan engagement activity (unique users, time spent, etc.) on campaigns