Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, derived from Brand Strategy with support from Marketing Operations. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives.

Position Summary: The Coordinator of Integrated Marketing is responsible for supporting a wide range of marketing initiatives that include tentpoles, seasonal milestones, culture moments and day-to-day game promotion for the Los Angeles Lakers. This role helps to build a holistic fan experience that includes a variety of marketing touch points and formats across paid, earned, and owned.