The Coordinator, Lifecycle Marketing will assist in executing the Club’s direct-to-fan marketing strategy. Working directly with the Senior Manager, Digital Strategy & Paid Media, this role will manage campaign timelines and creative requests, support paid media campaigns across digital and traditional channels, and build and deploy email and SMS campaigns to targeted segments of the fanbase.

 Responsibilities: 

• Build, test, and deploy email campaigns that support ticketing, merchandise, partnership, and community initiatives
• Manage the Club's SMS messaging program, including content creation, scheduling, and list management
• Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage
• Develop personalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans