This role is responsible for curating engaging storytelling from creation to execution across digital platforms including email, app, and web. This role will create and execute the strategy and measure our promotional email campaigns and expand our content offering for our HDFC brands on web and app via CMS systems. This role will also plan and execute paid media buys and assist in the management of vendor relations.  

DUTIES AND RESPONSIBILITIES

• Ability to handle high-pressure situations and tight deadlines 
• Develop and execute integrated digital marketing campaigns across website, mobile app, email, and paid advertising channels to drive ticket sales, engagement, and brand awareness  
• Manage and optimize digital ad spend, ensuring campaigns meet KPIs and deliver strong ROI  
• Utilize audience segmentation and retargeting strategies to engage existing and potential fans  
• Stay ahead of emerging trends and work closely with vendors and agency partners to recommend new paid media opportunities