The Director of Analytics is where the UFL's data becomes decisions. You're the leader who builds the pricing and yield models that shape a season's revenue, the segmentation that tells Marketing who to talk to, and the forecasts leadership plans against. Sales, Marketing, Partnerships, Finance, and Football Operations all call this seat when a number needs a meaning.

It's a hands-on role. You'll write the SQL, build the models, and design the dashboards yourself, while setting the standards the rest of the organization runs on: what a metric means, how it's calculated, and why it can be trusted. You'll also make it land for people who don't work in data, turning analysis into recommendations that change what the business does.

The near-term priority is modernizing how the UFL sees itself. That means moving off static, manually assembled reports and onto self-serve tools that let stakeholders explore the business without filing a request, so every department knows how it's performing this week rather than last quarter.