Director Brand, Content & Fandom - USA Triathlon
USA Triathlon is hiring a builder to lead brand, storytelling, and fandom across our brands: USA Triathlon, USA TRI, and our USA Triathlon Foundation brand, heading into the LA 2028 Olympic and Paralympic Games. For USA Triathlon, you'll celebrate the age group athletes, clubs, coaches, race directors, and youth who make up the sport. For USA TRI, our elite and development pipeline, you'll make our Olympic, Paralympic, and emerging athletes known and followed by a national audience. For our Foundation brand, it is meaningfully telling our stories to connect with donors – enabling philanthropy to support our organizational mission and our athletes.
Most importantly, you'll connect the brands: turning elite inspiration into grassroots participation, and turning audiences into fans, members, donors, and partners.
This is a build role. The content engine this job requires doesn't exist yet, and the window to create it to fully leverage and amplify a home Games is finite. LA 2028 is a once-in-a-generation moment to put American triathlon in front of a domestic audience, and the audience we will have at the Games is the one we build starting now. The work we do today will benefit our sport, our athletes, and our organization long past LA. We're looking for someone who sets a high bar, raises a small team to meet it, and moves fast with modest resources.