The ideal candidate will be a self-starter who is energetic, creative, tactical and analytical with some experience in marketing, media and sponsorship sales as well as have a passion for delivering profitable revenue growth and results that exceed goals.

The Director, Brand Strategy for the Texas Rattlers will serve as a key revenue leader responsible for driving profitable growth across live events, media, sponsorships, and community partnerships within the team’s assigned market(s). This individual will be charged with developing and executing strategic plans that align with the PBR’s broader marketing and sales objectives while also addressing the unique dynamics of the Texas Rattlers brand. With a strong understanding of local fan engagement, market trends, and commercial opportunities, the Director, Brand Strategy will cultivate high-impact relationships and lead integrated campaigns that elevate brand awareness, increase attendance, and unlock new revenue streams. Success in this role requires cross-functional collaboration, entrepreneurial thinking, and a deep commitment to maximizing both short- and long-term value for the team and the league.