This exciting new position will help the Chicago Cubs maximize growth from the current fanbase as well as attract new customers to the team and to Wrigley Field. Reporting to the SVP of Marketing, they’ll guide the marketing strategy and activation across paid and owned channels, including digital advertising, social media, email, website, mobile app, and AI tools. The Director is accountable for delivering a demand generation strategy while building the Cubs brand. They’ll leverage user journeys and personalization at scale to drive growth and ROAS. It requires a leader who jumps on new opportunities, anticipates and addresses the needs of the business, and motivates a high performing team to do their best work. This individual will serve as an internal thought leader in digital marketing and will help position the Cubs as best-in-class digital sellers. A proven track record of delivering on efficient revenue growth and ROAS KPI’s is a requirement for consideration.