We’re looking for the person who will take it to the world.

World Masters Games Perth 2029 is one of the largest participation sporting events on the global calendar. This is a rare opportunity to build the entire market-facing engine from the ground up.

More than a sporting competition, WMGP29 will deliver a full participant experience - combining high-quality sport with a vibrant social and cultural program. Entertainment, community activation and a central Games Village will create a shared environment where participants and locals alike will connect, celebrate and experience Perth beyond the field of play.

This is not a handover. It’s a clean canvas.

You will design the strategy, build the participant pipeline, shape the destination proposition and lead the commercial model - backed by the Australian and Western Australian Governments, and a CEO and Board who expect leadership, not just execution.

Who we’re looking for

A senior leader who has genuinely owned a demand, conversion or revenue outcome at scale - in major events, tourism, destination marketing, mass-participation sporting competitions or a closely related field.

You understand that growth doesn’t stop at acquisition. You can design and deliver a compelling participant proposition and experience that drives both conversion and advocacy.

You know what a real funnel looks like. You can read a pipeline and fix it. You can move between a Minister’s office and a commercial negotiation in the same afternoon. And you’re ready to lead something that’s yours.