This position reports to the Vice President of Brand Marketing & Fan Engagement and is responsible for designing, executing, and continuously optimizing UFC’s global email marketing strategy to drive fan engagement, revenue generation, and audience retention. The Email Marketing Manager oversees the development of campaign strategies, segmentation frameworks, and performance optimization plans across all business units.

This role owns the end-to-end lifecycle of email marketing initiatives, including strategic planning, content direction, audience targeting, testing methodologies, and analytics. The Email Marketing Manager leads cross-functional collaboration with internal stakeholders to align email campaigns with organizational priorities and ensures best-in-class execution through data-driven decision-making and process innovation.