You will report to the Chief Content and Media Officer and work across media, content, commercial, marketing, clubs, players and community partners. This is a senior, strategic role with real scope and real visibility.

Day to day, you will be:

Creator and Influencer Leadership

• Leading the NBL's strategy for creators and influencers across athletes, external creators, personalities and cultural contributors
• Building a structured creator ecosystem with clear relationship tiers and year-round collaboration opportunities
• Identifying emerging creators early and integrating them into League storylines, events and cultural moments
• Supporting clubs, players and agents with guidance that strengthens the League's identity through creator engagement