Reporting to the Executive General Manager Marketing & Consumer, you'll lead the day to day marketing and content operations that drive fan engagement, brand awareness, and revenue generation. This role is pivotal in connecting our marketing department to the wider business, ensuring our content, campaigns, and creative output work seamlessly to deliver exceptional experiences for our fans and Members.

This is a full-time, permanent position. Due to the nature of professional sport, weekend work will be required throughout the NRL season to support match day operations and content capture.

Key Responsibilities

As our Head of Marketing and Content, you'll be the driving force behind our content and marketing strategy. Your day to day will look like...

• Developing and executing comprehensive content strategies across all digital platforms, from social media to match day materials and fan engagement initiatives
• Leading the planning, production, and quality assurance of all content using project management tools like Asana, while managing internal content requests and delivery timelines
• Building and executing an annual marketing plan in partnership with the Marketing Manager that supports all key revenue drivers across Membership, ticketing, merchandise, and corporate hospitality
• Establishing KPIs and measurement frameworks, conducting regular campaign performance analysis, and preparing comprehensive reports for executive leadership