The Head of Marketing will lead and drive the implementation of BWL’s new organisational strategy, translating strategic objectives into a clear, integrated marketing and communications plan that delivers measurable impact. The role will be responsible for strengthening the BWL brand, increasing visibility and engagement across performance, events and community programmes, and supporting commercial growth and membership expansion.

Working closely with the senior leadership team and key stakeholders, the successful candidate will ensure all marketing activity aligns with priorities for the LA 2028 cycle. The role combines strategic oversight with hands-on delivery, ensuring campaigns and communications are integrated, data-driven, and performance-focused.