The Head of Social Media will be responsible for leading Manchester United’s global social media strategy across all Manchester United social platforms. This is a key leadership role, responsible for strengthening fan engagement, enhancing brand equity, supporting commercial goals, and protecting the club’s online reputation. 

We are seeking an experienced digital strategist with a deep understanding of social media platforms, audiences and content dynamics, using strong editorial and commercial experience, and a track record of leading high-performing teams in fast-paced environments. A passion for football and a global outlook is essential. 

The Role:

• Lead Social Media Strategy: Develop and execute a global, platform by platform specific strategy aligned with the club’s communications, brand, marketing, and commercial goals.
• Content Oversight: Oversee creation and publishing of high-quality, engaging content across all major platforms, ensuring editorial accuracy and brand alignment.
• Team Leadership: Manage and mentor a high-performing social media team, fostering collaboration and creativity.
• Cross-Department Collaboration: Partner with internal stakeholders to support an integrated content plan, club-wide initiatives and campaigns.