Manager, Digital Marketing - Los Angeles Lakers
The Digital Marketing Manager is responsible for the strategy, day-to-day management, execution and optimization of key digital marketing channels and platforms, including email, web, mobile app, forms, data collection and related digital experiences. This role serves as a central point of coordination across digital platforms, internal stakeholders, external vendors and league partners, ensuring digital initiatives are executed accurately, efficiently, and in alignment with organizational objectives. The Manager combines hands-on technical expertise with strong project management, quality assurance and people management skills. This role manages digital promotions and game-night digital executions and also identifies opportunities to improve digital processes, platform performance, and the fan experience.