Manager, Market Research & Fan Insights - Sacramento Kings
The Sacramento Kings are committed to redefining how sports organizations leverage data to better understand fans, drive innovation, and enhance engagement. As part of the Business Intelligence team, the Manager of Market Research & Fan Insights will play a critical role in uncovering and translating fan, market, and brand insights into actionable strategies that support revenue growth and organizational decision-making.
This role will lead the development of a holistic fan understanding by integrating first-party research, third-party data, and behavioral analytics. The position will serve as a key insights partner across the organization—including Corporate Partnerships, Marketing, Ticketing, and Strategy—ensuring that data-driven storytelling informs everything from campaign development to long-term business strategy. The ideal candidate blends strong analytical expertise with storytelling ability and is motivated by uncovering insights that enhance both fan experiences and business outcomes.