The Senior Coordinator, Marketing Operations & Insights serves as a central operational lead across IMSA’s Marketing, Partnership, Digital, Communications, and Broadcast teams. This role is responsible for overseeing reporting systems, managing cross-functional workflows, tracking partnership fulfillment, and delivering actionable insights that inform strategic decision-making. This position is designed for a marketing professional with 2–4 years of experience who thrives in structured environments, understands performance analytics, and can translate complex data into clear, executive-ready reporting. The Senior Coordinator ensures operational alignment, reporting accuracy, and measurable accountability across brand and partnership initiatives — while supporting (not leading) campaign execution efforts. This role does not operate brand campaigns directly. Instead, it ensures campaigns and partnership programs are measured, documented, and operationally supported with precision and clarity.