
Senior Coordinator, Track Marketing & Promotions - NASCAR
Responsible for many of the advanced and at-track needs of IMSA’s fan engagement programs and support of Promoter Partner. This person oversees all at and on-track initiatives, including but not limited to: IMSA signage, Victory Lane ceremonies, Pre-Race Grid Walks, fan activities, as well as other at-track activities as outlined below. It is expected this person will take a leadership role and oversight with respect to several of the items described below.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop scheduling process for each promoter advance meetings (2 each) with direction from manager.
Manage, facilitate, and host the advance meetings with IMSA and each promoter partner to ensure event planning processes and expectations are in order.
Create, manage, schedule the in-market promotional kits for Promoters (printed material / premium items)
Build and execute the IMSA on-track A-frame signage plan, optimizing the best placements and value for IMSA partners. This requires close coordination between IMSA Competition, Partnership Marketing, Television and Promoters.