The Sr. Manager, Lifecycle will lead the strategy, execution, and optimization of customer communications across email, SMS, and app push notifications for the Formula 1 Hard Rock Miami Grand Prix and Miami Open.

Reporting directly to the VP, Ecommerce & Digital Product, this role will lead a team of three and be responsible for developing lifecycle marketing strategies that enrich customer data, improve personalization, deepen customer understanding, and increase the value of the organization's customer database.

The ideal candidate combines strategic leadership, strong CRM expertise, and a data-driven approach to developing customer experiences that drive engagement, revenue, and long-term customer value.