
Senior Marketing & Media Manager - Hoops Capital
Shape the marketing narrative of Australia's premier basketball organisation! Hoops Capital seeks an experienced Senior Marketing & Media Manager to lead our marketing strategy across the Sydney Kings, Sydney Flames, and Youth Academy programs. This pivotal role combines strategic marketing leadership with hands-on media management, offering the unique opportunity to work with world-class athletes while driving brand growth and fan engagement.
What You'll Lead:
Strategic Marketing Leadership - Drive integrated marketing strategy and campaign planning across Sydney Kings, Flames and Academy brands while collaborating with ticketing and membership teams
Digital Campaign Management - Lead performance marketing initiatives across all paid channels while mentoring the Digital Marketing Specialist and optimising data-driven ROI outcomes
Media Relations & Crisis Management - Serve as primary media spokesperson, cultivate journalist relationships, and manage all communications including crisis response and reputation protection
Content Strategy & Production - Direct creative content planning, oversee high-quality video/visual production for game days and campaigns while ensuring strategic brand alignment