In this role, you will serve as the ambassador for Talladega Superspeedway at a variety of public appearances and promotional events. Your mission will be to build community by connecting and engaging with both our loyal fans, newcomers, and potential customers, all with the ultimate objective of encouraging their attendance at our highly anticipated NASCAR Playoffs Cup Series Weekend in October. Our activations include the promo car, a NASCAR retired race car, promotional giveaways, interactive games, ability to data-collect and prospect.  

Additionally, you will:  

• Support NASCAR marketing and event experience initiatives, including the 2026 NASCAR race weekends.
• Engage with customers and prospects on-site at grassroots events to generate leads and close ticket sales to the 2026 NASCAR race weekends.
• Collect valuable data from event attendees, actively gather prospects for future email campaigns, and encourage consumer sign-ups for our mailing list.   
• Educate the community about Talladega Superspeedway, its history, and ticket opportunities.