YAE Ticketing & Hospitality Lead - Badminton England
We are looking for a commercially driven Ticketing & Hospitality Lead to own and deliver all ticketing and premium revenue for the YONEX All England Open.
This is a high-impact role with end-to-end responsibility for ticketing and hospitality strategy, including pricing, packaging, segmentation, and customer journey optimisation. You will play a critical role in driving attendance, maximising yield, and developing world-class premium experiences. You will lead the evolution of our commercial approach, working cross-functionally with marketing, operations, and external partners to deliver measurable revenue growth and an outstanding fan experience.
As the event evolves into an ambitious 11-day format, we are entering a new phase of commercial growth; expanding audiences, increasing attendance, and redefining premium fan experiences. This is a pivotal moment for the event, with significant opportunity to drive ticketing and hospitality revenue, innovate the fan journey, and establish the All England as a benchmark for global badminton events.