Manchester United is seeking a cross-discipline strategic creative to manage the club’s official YouTube channel and develop our content proposition. You’ll be responsible for channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows our subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.
Key Responsibilities:

• Monitor performance analytics to inform future content decisions and optimise channel growth
• Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time, and other key metrics
• Utilise the full suite of tools available to constantly drive performance across the channel (e.g. A/B testing, multi-language content)
• Lead the planning, production, and publishing of high-quality video content alongside a wider content team
• Collaborate with creative teams to develop original formats, series, and storytelling concepts tailored for YouTube audiences
• Work closely with social, editorial, and wider media teams to align video output with campaigns and key club moments
• Influence and educate creative teams on YouTube-specific content methodologies