The CRM Analyst is a full-time, exempt position reporting to the Anaheim Ducks Senior Director, Ticket Strategy. This role is responsible for leading CRM initiatives across ticket sales, ticket operations, premium sales and service, and sponsorship by providing CRM customization and optimization across ad hoc reporting/analysis, sales campaign and lead creation, and data structure support within the CRM system, Salesforce. This role also provides quantitative analysis and data-driven insights on subjects including, but not limited to, prospect acquisition, customer lead scoring, market segmentation, customer retention, and ongoing lead campaigns that support business initiatives.