Director, Brand & Creative Marketing - Los Angeles Kings
The LA Kings Director, Brand and Creative Marketing is responsible for developing, managing, and implementing marketing campaigns and creative for all internal business departments as well as overseeing the Creative Services team. Brand Marketing responsibilities include brand marketing/messaging, establishing and maintaining overarching marketing calendar and developing go-to-market promotional plans for all marketing initiatives, GP partners, merchandise programs, and community/foundation initiatives. Additional brand marketing responsibilities include mobile/event marketing programs, promotional items/giveaways, celebrity/ambassador initiatives, and other fan engagement and acquisition initiatives. Creative Services responsibilities include establishing creative themes, direction and overseeing production processes to ensure successful and timely delivery of creative asset needs across the business. Additionally, this role will directly oversee the creative services team of graphic designers.