The LA Kings Director, Brand Marketing is responsible for developing, managing, and implementing marketing campaigns for all internal business departments. Key areas of focus include brand marketing/messaging, establishing and maintaining overarching marketing calendar and developing go-to-market promotional plans for all marketing initiatives, GP partners, merchandise programs, and community/foundation initiatives.  Additional responsibilities include mobile/event marketing programs, promotional items/giveaways, celebrity/ambassador/influencer initiatives, and other fan engagement and acquisition initiatives.  

ESSENTIAL FUNCTIONS:

• Responsible for overarching marketing calendar to support all areas of the business. Work with Ticketing, GP, Community / Foundation, In-Arena, and Marketing/Creative teams to identify, prioritize, and schedule all business initiatives needing marketing support.  Lead collaborative process of establishing effective go-to-market promotional plans to support all priority initiatives in the marketing calendar
• Establish marketing campaigns and messaging to support in season, post season, and offseason fan engagement and acquisition programs.