Director, Brand Marketing - San Jose Sharks

2 hours ago USA
Application Deadline - 12th Apr 2026 @ 12:00 am (BST)

Sharks Sports & Entertainment (SSE, home of the Sharks, Barracuda, SAP Center, Sharks Foundation, Sharks Ice locations and Tech CU Arena) is seeking a strategic and creative Director of Brand Marketing to define, elevate, and activate the SSE family of brands across the Bay Area and beyond. This leader will ensure the SSE brands show up powerfully, consistently, and authentically at every touchpoint. 
 
This role will focus on brand strategy and outreach activation while leading the programs that bring the brand to life in the market. The Director will oversee key initiatives including Sharks Around the Bay, the Sharks Ambassador Program, Street Team activations, Youth marketing platforms, and outreach-based marketing programs designed to grow awareness, engagement, and fandom focused on the organization’s Key Growth Audiences with a goal of diversifying our audience. 
 
Working cross-functionally with Performance Marketing, Platform Marketing, Content & Creative, Ticket Sales & Services, Partnerships, Communications, Government Affairs, Community & Foundation along with Hockey Operations, this leader will ensure the SSE brands are not just a place for fans to watch, but a brand they experience throughout the region year-round.

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