This strategic role on the social media team manages day-to-day social media marketing, content development and publishing strategy in coordination with the marketing team to meet shared goals and support multiple areas of the NHL business.

This role specializes in social media execution to drive awareness, tune-in, ticket sales and merch sales for major NHL initiatives and events. Competitive candidates will demonstrate useful experience using both creativity and social data analytics to make key insights that shape organic and paid social strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Lead social media marketing efforts across the NHL’s channels to promote the NHL’s major events, initiatives, and innovation projects. These include, but are not limited to: All-Star, Winter Classic and additional outdoor games, Stanley Cup Playoffs and Final, plus digital fan engagement initiatives