The Senior Manager, Creator Marketing drives how the NHL shows up in culture through creators and influencers, developing and executing the NHL’s creator marketing strategy to drive brand relevance, audience growth, and business objectives. Working closely with the Director and agency partner, this role is responsible for identifying, recruiting, and managing creators for both commissioned content and experiential campaigns that support NHL events and initiatives. 
 
This person will cultivate relationships with creators across sports, entertainment, lifestyle, and emerging cultural spaces, ensuring the NHL reaches new and diverse audiences. They will champion inclusive representation among creators, proactively identifying talent both within and beyond the hockey ecosystem to expand the League’s reach and strengthen the NHL brand among current and future fans.